Last summer, we had the opportunity to host a film crew from Maersk, a Danish shipping company that plays a major role in Alaska's seafood industry, during our fishing season. Maersk shipping containers are stacked high in every coastal community, awaiting frozen seafood brought to port by our fishing fleets that will be shipped to consumers worldwide. This project made us think about how Maersk leads the way in "doing more with less," seeking out innovative and commercially viable ways to reduce their environmental impacts – be it CO2 and other air emissions, ballast water, or the materials they use to build their vessels. With the launch of their 60% CO2 reduction target in 2014, they are accelerating their efforts to reduce their carbon footprint whilst growing their business. Maersk included Salmon Sisters, and other entrepreneurs worldwide, from Ghana to Cuba to Scotland, to represent their diverse community. We had such a blast having the Ursus film crew who came and stayed on the boat with us in Prince William Sound while we were fishing, and love the story the represent with their video. This project made us think about what it means to share the fish we catch and our designs with the world. Our passion is providing people with healthy sustainable wild seafood, and honoring our relationship with the ocean by creating good sand garments that speak to the wildness in all of us. We especially love the song which was written for this video, called "Sisters" written by Malcolm Green and sung by Bryde.
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Today, we are celebrating the first anniversary of our Give Fish Project with a total of 46,000 cans of salmon already donated, 22,000 on their way to the food bank in September, and our next delivery scheduled for December! We are super proud of these numbers, and our favorite part of this accomplishment is that it is entirely customer-driven. Your individual contributions have helped start something incredibly impactful for the wellbeing of Alaskan communities. We could not feel more grateful.
Since starting our business, we have been sure of one thing: we love our customers! You have pushed us to new places and inspired us everyday with your enthusiasm for what’s wild and strong and beautiful in the world. We wanted to create a special experience for our customers that goes beyond our webshop, and lets us be more flexible and connected to our Alaskan community. We’re excited to announce the newest additions to our Salmon Sisters family, the Fleet and the Flagship!
Every week we share the stories of Alaskan makers and young fishermen on our social media channels. This project has given us a deeper appreciation for the community who work on Alaska waters and those who work to create Alaska goods. Everyday we learn from new people who inspires us to be better fishermen and create more beautiful things. Enjoy the following stories from a few of the Alaskan fishermen and makers we've learned from. Stay tuned for more wonderful stories this summer!